We aim to make a lasting and measurable difference in the quality of people’s lives. We activate this through community-based programs centered around education, sport and the promotion of basic human rights in all forms.

We are responsible for the environment and are committed to treading lightly on this earth by reducing carbon emissions, recycling wherever possible and pro-actively giving back through initiatives such as planting trees as part of a reforestation project in the Western Cape and are actively involved in the war against rhino poaching and promoting suppliers practising ethical and sustainable tourism.